The über-convenient lower-Midtown area near Madison Square Park, Gramercy, and the Flatiron District – recently-minted NoMad – is New York's new destination of cool. With its central location and abundance of subways, it's a veritable magnet for downtowners, socialites, entrepreneurs, creative types and fashion-forward people. First came the ACE hotel, with its Michelin-starred Breslin Bar Dining Room; the celebrated John Dory Oyster Bar; the artisanal Stumptown Coffee Roasters; creative sandwich shop No. 7 Sub; and the Lobby Bar. Then came Mario Batali’s Eataly, the world's largest Italian food and wine market, swiftly followed by beaux-arts boutique hotel NoMad and the slick luxury enclave, the Gansevoort Park Hotel. The eclectic district is also home to Eleven Madison Park; the Jazz Standard club; Jay-Z’s first 40/40 Club; the original Shake Shack; and famous brunch destination Sarabeth’s. Moving in this year are Maison Kitsuné, Opening Ceremony, and London’s Dover Street Market (masterminded by Comme des Garçons founder Rei Kawakubo).