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Press
  • October 7, 2014 - Curbed
    Huys Move-In Date Set; Park Slope's Bennett House Sold Out
    Some news from Huys, the Dutch-inspired development at 404 Park Avenue South: move-ins will start et the end of the month.
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  • October 7, 2014 - Knstrct
    Interview: Talking Huys on 404 Park Ave with Piet Boon
    “It is very Dutch to create something homely, and to make the space as if it is mine.” - Piet Boon
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  • October 6, 2014 - Architonic
    Huys with Piet Boon
    Dutch designer Piet Boon’s first large scale New York City project, Huys, is a luxury residential building located in Manhattan’s burgeoning NoMad neighborhood on Park Avenue South.
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  • October 6, 2014 - Dezeen
    Piet Boon brings "Dutch design" to Huys apartments in New York
    Dutch designer Piet Boon has renovated a former office building in New York to create luxury apartments that borrow aesthetics from interiors in his home country.
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  • September 11, 2014 - New York Times
    The Dutch Are Back in Town
    And this time their ships are laden with a new generation of thought-provoking objects and design ideas.
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  • March 3, 2014 - New York Yimby
    Construction Update: Huys, 404 Park Avenue South
    The redevelopment of 404 Park Avenue South — aka ‘Huys‘ — is nearing completion, and the first of the building’s decorative netting has been removed, revealing significant improvements to the underlying structure.
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  • February 26, 2014 - Interior Design
    Piet Boon opens temporary NYC studio at Huys
    With the recent opening of Piet Boon’s first-ever stateside studio, Americans no longer have to trek across the pond to experience the Dutch designer's sophisticated approach.
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  • February 20, 2014 - BuzzBuzzHome
    Mooi gedaan! Penthouses out at Piet Boon-designed Huys
    Huys, that Piet Boon-designed Dutch delight at 404 Park Avenue South, has released the first of its secretive penthouses. A site just for the six uber-luxury residences at the Kroonenberg Group development went up this morning, Curbed reported.
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  • February 20, 2014 - Curbed
    Artsy Huys Project Unveils First Penthouses For $6.75M And Up
    Dutch-obsessed Park Avenue South condo project Huys (pronounced "house") has hit another milestone in its road to sold-out-ville. Of its six total penthouses, we got a first look at three units, when a pretty site wholly dedicated to them launched this morning.
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  • February 5, 2014 - The New York Times
    Outfitting an Atelier in Mine and Yours
    Piet Boon, the Dutch architect and designer, recently opened a temporary studio at 404 Park Avenue South (28th Street), in a 1917 building that is being converted into 58 luxury apartments.
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  • October 22, 2013 - Cool Hunting
    Frederik Molenschot at Huys
    At the Huys (pronounced "house") residence in New York City, presently in development by the Netherlands' Kroonenberg Groep, you'll find a new, unified showcase of Dutch contemporary design.
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  • August 27, 2013 - The New York Times
    The 30-Minute Interview Lesley Bamberger
    Mr. Bamberger, 48, is chief executive of the Kroonenberg Groep, a Dutch company founded in 1956 by his grandfather, Jacob Kroonenberg. It is working on its first condominium project in New York, the Huys, at 404 Park Avenue South, a conversion from an office building.
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  • July 25, 2013 - Dwell
    5 Great Rooms From New Dutch Apartment Huys in New York City
    The Dutch are back in Manhattan. It’s been a few centuries since the boom of New Amsterdam, thanks a team of designer compatriots from The Netherlands, New York City apartment hunters will have the chance to buy into the rigorous-yet-whimsical aesthetic.
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  • July 25, 2013 - Robb Report
    What’s Hot: New High-Rises on the Horizon
    An all-Dutch team led by designer and architect Piet Boon, landscape architect Piet Oudolf, and Netherlands-based developer Kroonenberg Groep is transforming a historic loft building at 404 Park Avenue South into 58 condo units.
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  • July 19, 2013 - Financial Times
    New York’s NoMad on the map for high-end home buyers
    Nearly 70 per cent of Huys’ homes have already been sold, many of them to European buyers.
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  • July 3, 2013 - New York Post
    NoMad lands
    NYC is awash in acronyms: Today SoHo, TriBeCa and FiDi are fully part of the local lingo. But what about NoMad – North of Madison Square Park?
    If you haven’t been tossing the term around, you soon will. This area, from 26th Street up to 30th and from Lexington Avenue over to Sixth, has seen an explosion of chic hotels, hip restaurants and glitzy residential buildings where there once mostly wholesale clothing stores and rug merchants.
    Here are our top five reasons that what was once a barren no-man’s-neighborhood has finally landed.

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  • June 6, 2013 - Architizer
    Brutalism Lite: Concrete Comes Inside to Play
    Concrete is showing its softer side in the form of optical illusion wallpaper conceived by Dutch designer Piet Boon. Eschewing harsh texture for slick surfaces, this new incarnation of Brutalism – or Brutalite – elevates concrete to an inspired option for 21st-century interiors. The wallpaper of luxury Gramercy condo, Huys, coats the entry lobby’s interior. Boon's eye for functionalism and cheeky embrace of a one-time maligned material reflects a decidedly Dutch irony.
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  • May 1, 2013 - Surface
    Legends at Work: Piet Boon
    We tap the mind behind one of the most successful luxury brands in the world – Amsterdam-based designer Piet Boon, one of the most accomplished designers working in the Netherlands. He's finishing what may be his most ambitious project yet – in Manhattan, at least: Huys, a 58-unit historic condo on Park Avenue, set to welcome its first residents by the end of the year.
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  • April 23, 2013 - Curbed
    Huys Makes It Official With Renderings, Website, Giant Tome
    Dutch-centric condo conversion Huys has a roof terrace landscaped by Piet Oudolf, a Dutch garden designer who worked on the High Line and Battery Park. On the building's ground floor is an exhibition space showing photos of neighborhood scenes; future exhibitions will focus on Dutch design.
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  • April 22, 2013 - Crain's
    Dutch retake Manhattan via Park Avenue South
    New Amsterdam long ago became New York, but at 404 Park Avenue South the Dutch Kroonenberg Groep is developing Huys, a boutique condo that brings Dutch design back to the Big Apple. From lamps in the hallways to the digits on the apartment doors, many of the elements in Huys [pronounced "house" and means just that in Dutch] come from the Netherlands. Dutchmen involved in the project are designer Piet Boon, known in the US for a housing development in Scottsdale, Arizona, and a Fifth Avenue apartment; plus Piet Oudolf, a landscape architect whose New York credits include work on the High Line. The Gansevoort Hotel, NoMad Hotel and Toll Brothers' 400 Park Avenue South are signs of the area’s strength for residential development.
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  • April 22, 2013 - The Real Deal
    Going Dutch on Park Avenue: Huys condo conversion 40 percent pre-sold
    40 percent of the units of the Netherlands-based Kroonenberg Groep’s condo conversion at 'world-famous address' 404 Park Avenue South are already pre-sold. Owing to the huge spike in high-end condominium demand, the 58-unit residential project known as Huys is being built within a 17-story office building on the corner of East 28th Street. The developer is taking pains to go completely Dutch, with features such as hallway lamps, dining tables and even workout equipment being imported from the Netherlands. Neighboring projects such as the Gansevoort Hotel and the Toll Brothers’ 400 Park Avenue South are proof of the area’s residential cachet.
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  • April 9, 2013 - Curbed
    23 New Developments Hitting The Market This Spring
    New Amsterdam welcomes the arrive of Huys, the Dutch-designed, Dutch-obsessed new development at 404 Park Avenue South as the real estate market heats up in spring. The building is given bonus points for its fun construction netting and custom bicycles.
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  • February 25, 2013 - Curbed
    Return to New Amsterdam as Midtown's Huys Hits Market
    
A Dutch-inspired development at 404 Park Avenue South is new to the market, and the 58 luxury Gramercy apartments are generating significant buzz. Piet Boon, world-renowned designer, offers ceilings with original beams and signature millwork details. The interior details are absolutely spectacular, including custom closet doors and frames, paneled interior doors with recessed casing and concealed hinges, custom Formani stainless steel door hardware, and electronically controlled solar shades.
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  • February 6, 2013 - New York Magazine
    First Look: The Dutch Take Manhattan, Again
    
The Dutch are taking over New York City real estate with these striking new NoMad condos. Amsterdam-based developers Kroonenberg Groep purchased 404 Park Avenue South about ten years ago, and are currently constructing the notable condo: Huys. Available residences comprise 58 apartments, of which six are penthouses. Luxury Dutch designer Piet Boon is the distinguished mastermind.
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  • February 5, 2013 - Curbed
    Custom Bicycles, Piet Boon in the Huys at 404 Park Ave South
    
404 Park Avenue South will be an accurate representation of Dutch development, beginning with its name, Huys, to its interior design to its designer, the famed Piet Boon. The Dutch theme does not end there. The sales office, offers Dutch-made custom bicycles for its customers. The official opening of this residential property is highly anticipated.
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  • February 2, 2013 - Interior Design
    Walk-through: Huys Condominiums with Piet Boon
    
World-renowned Dutch designer Piet Boon introduces Huys. This timeless property has historical significance; it was originally a notable office building dating from 1917. Boon is working to convert this loft space at 404 Park Avenue South into luxury Flatiron apartments. He is working in conjunction with an exclusive team that includes landscape architect Piet Oudolf, developers Kroonenberg Groep, and construction firm Sciame. Huys is slated to open June 2013.
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  • December 28, 2012 - The Real Deal
    New Condos Set to Transform Park Avenue South
    
Park Avenue South has long been an area that has been neglected by developers, until now. Home of the Gansevoort, 404 Park Avenue South, Huys, now joins the ranks of illustrious NoMad. Once a forgotten younger sibling, NoMad arguably surpasses the Flatiron District, Gramercy Park and Kips Bay in 'it' factor. The residential property at 404 Park Avenue South is sure to make a splash.
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  • December 27, 2012 - The Wall Street Journal
    Park Avenue South Heads in New direction
    
New York City residents have historically overlooked Park Avenue South. But with the development of three luxury condominiums on Park Avenue, the area is suddenly an eligible player for extreme luxury living. Among the amenity-laden projects is Huys, a Dutch-inspired residential building designed by world-renowned Dutch legend Piet Boon. In additional to the influx of luxury condominiums, the area has also seen a resurgence of lifestyle amenities with the opening of Mario Batali’s Eataly and upscale hotels such as the Ace and NoMad, which are making the neighborhood a full-scale destination for residences and visitors alike.
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  • November 26, 2012 - The Real Deal
    Park Avenue condo conversion goes Dutch
    
If you want to travel to Amsterdam but have not yet had the chance, a quicker option might be to pop into 404 Park Avenue South. The official name of this residential condominium, Huys, derives from Stadt Huys (the old Dutch spelling of City Hall) and is pronounced like “house”. Huys is aiming to give all its residences a proper Dutch feel as the architect and development company both hail from Amsterdam.
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  • November 26, 2012 - Curbed
    Park Avenue South's new Dutch condo gets new Dutch name
    
There has been great speculation as to what the final product of 404 Park Avenue would look like, in large part because of its genius teaser showing a rendering of the finished property on the construction netting. It is starting to be revealed that the Dutch inspired building will bring a taste of New Amsterdam to the neighborhood. The blue and white design is similar to Delftware, a 16th-century pottery from the Netherlands.
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  • September 6, 2012 - Curbed
    404 Park Avenue South Reveals Its Future Façade Design
    
Everyone has been speculating about what's to come at the new Dutch-inspired condominium on Park Avenue South. However, thanks to an unprecedented move of literally putting the rendering of the building on the construction netting of the structure, people can stop searching for clues. It does not go unnoticed that the blue and white design on the netting sparks some thoughts of Delftware, a type of 16th-century pottery from the Netherlands.
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